Know-How from A-Z

Digital knowledge explained quickly and simply

Generative AI

Generative AI describes systems that can create new content – from text and images to code. This technology is based on deep learning models that learn patterns from large amounts of data and use them to generate new, similar content.
For businesses, generative...

Read more

GEO

Generative Engine Optimization refers to the strategic optimization of content for AI-powered search systems such as Google AI Overviews, ChatGPT, or Perplexity. Unlike traditional SEO, which aims for rankings in search result lists, GEO focuses on ensuring that...

Read more

Geotagging

Geotagging is the enrichment of a file with geographical coordinates. As a rule, these are photos that are assigned location data, which makes them findable in connection with specific locations. These so-called geo-tags are often used in social networks. Geo...

Read more

Google Analytics

Google Analytics is a tracking tool for websites that is used to analyze website data. If visitors have accepted cookies on the website, these are read out and various statistics are created on the basis of these. You can then not only see how many users have...

Read more
  • 1