Generative AI describes systems that can create new content – from text and images to code. This technology is based on deep learning models that learn patterns from large amounts of data and use them to generate new, similar content.
For businesses, generative...
Generative Engine Optimization refers to the strategic optimization of content for AI-powered search systems such as Google AI Overviews, ChatGPT, or Perplexity. Unlike traditional SEO, which aims for rankings in search result lists, GEO focuses on ensuring that...
Read moreGeotagging is the enrichment of a file with geographical coordinates. As a rule, these are photos that are assigned location data, which makes them findable in connection with specific locations. These so-called geo-tags are often used in social networks. Geo...
Read moreGoogle is an Internet search engine from the US company of the same name, Google, which was launched at the end of the 1990s. The name Google is derived from the English term googol. This corresponds to the number 1 with 100 zeros and was chosen as the name to...
Read moreGoogle Analytics is a tracking tool for websites that is used to analyze website data. If visitors have accepted cookies on the website, these are read out and various statistics are created on the basis of these. You can then not only see how many users have...
Read moreGoogle My Business, which was renamed "Google Business Profile" in 2022, is a free tool from Google LLC to present company information in Google Search and on Google Maps. This includes, for example, telephone number, address and opening hours. A Google company...
Read moreGoogle Search Generative Experience is Google's AI-powered search experience that supplements traditional search results with generated answers. SGE analyzes multiple sources and creates summarized answers directly in the search results, similar to AI Overviews.
... Read more