BINDER GmbH from Tuttlingen is the world's largest specialist for simulation chambers for scientific and industrial laboratories. 711media has been the company's digital lead agency since 2016. From 2022, the internationalcorporate website was developed from scratch as a digital experience platform based on TYPO3, Aimeos, HubSpot and Contentserv .
After analyzing the digital ecosystem, a digital platform strategy was developed for BINDER. After designing the digital business model, the digital architecture was developed. The result is a Digital Experience Platform with a focus on the users of the products.
Further development of the corporate website into a digital experience platform
Lead generation incl. automated data transfer to the CRM HubSpot
Development of a digital experience platform with a focus on an optimal customer experience.
Further project goals:
- Introduction of lead management & marketing automation
- Internationalization
- Connection of various third-party systems (HubSpot, SAP and Contentserv)
- Networking of content and commerce
BINDER's Digital Experience Platform was created for exceptional customer experiences. As a central touchpoint, it provides the target group with all relevant information, services and functions.
Defined KPIs and valid data collection make the success of the Digital Experience Platform measurable in the long term:
HubSpot
HubSpot forms the basis of the marketing automation of the BINDER Digital Experience Platform.
Welcome
Are you looking for a digital agency that can support you in the areas of strategy, digital brand management, user experience, e-commerce, online marketing and development?
Contact us or make an appointment directly for an initial consultation.
Oliver Storm
