Our free whitepaper gives you an overview of what on-page SEO actually is and how you can improve your ranking with appropriate measures. Among other things, you will learn
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Google is constantly working to display only the best and most relevant content on the first page of search results. To this end, the algorithm is constantly being developed further. The whitepaper gives you an overview of the five most important updates to the Google algorithm over the last 9 years. You will understand why users and their user experience should always be the focus of your optimizations.
Good content forms the basis for all further on-page optimization. But what actually makes good content? We give you tips on the optimal text length, use and placement of keywords and explain the importance of search intentions. You will receive specific recommendations on which content is particularly well suited to the individual search intentions.
The best content is of little value if it is not clearly structured. A clear webpage structure and sensible internal links make it easier for users to gain an overview and navigate. Search engines find it easier to understand and index well-structured webpages. In the whitepaper, you can find out how you should structure your page and where you should place internal links.
A flawless technical foundation is of the utmost importance for a positive user experience and high ranking. Technical on-page optimization measures ensure that the webpage loads quickly and that content is marked up with search engine-friendly markup. We provide tips for reducing loading times, the use of meta tags and structured data as well as multimedia optimization.
