OPTIMIZE LANDINGPAGES (GER)
Increase conversion rates with landing page optimization: the free whitepaper (German)
This free whitepaper gives you an overview of landing page optimization and explains how you can significantly increase your conversion rate with optimization measures. Among other things, you will learn
- How the classic optimization process should work.
- What is important for users to convert.
- How your landing page should be structured.
- Which tricks you should test to increase your conversion rate.
Optimization process
A structured approach is fundamental to increasing the conversion rate of landing pages. Too often, the structure and content of landing pages are based on the personal preferences of the creator. The whitepaper breaks down the optimization process and provides you with an important guideline for action so that your landing page can be continuously optimized and the conversion rate increased.
Conversion models
In the whitepaper, you will learn how two selected models can help you to identify and optimize stumbling blocks and potential on your landing page. The 7-level model looks at the conversion funnel from the perspective of user needs. This tells you when the user should receive which messages. The L.I.F.T. model then explains which elements are important on your landing page.
Landing page structure
There are already plenty of studies on how a landing page should be structured. Best practices have been derived from the results, which are frequently used in practice and achieve good conversion rates. In the whitepaper, we go into detail about how your landing page should be structured so that it works. You will receive a blueprint that you can adapt and apply.
Optimization hacks
You will receive eight additional optimization tips to make your landing page conversion-strong and put it on the road to success. We'll talk about text design, the design of testimonials, call-to-actions and adapting the landing page to your target group. We will also look at exciting effects that come from the field of neuromarketing and give you valuable input for your optimizations.
