Reinforcement learning is a type of machine learning in which a system learns to make optimal decisions by interacting with its environment. At its heart is the idea of reward, whereby the system is rewarded or punished based on the actions it performs in a...
Read moreRemarketing and retargeting are often used synonymously and are used in the field of search engine advertising (SEA). In practice, this is understood to mean that users should be addressed again with the help of advertisements after visiting a website. In...
Read moreA search engine is a program that provides relevant results from the Internet for users' search queries and lists them according to a specific ranking. The search results consist of data from other websites and the ranking is determined by the search engine's...
Read moreSearch engine advertising(SEA) refers to the placement of paid advertising on the SERPs of a search engine. It usually includes ads in text form that lead to a specific landing page and match the user's search query.
Read moreSearch engine marketing(SEM) is part of online marketing and refers to all marketing measures aimed at increasing the visibility of a website in search engines. Search engine marketing can be divided into two areas.
Read moreSearch engine optimization(SEO) is the entirety of all technical and content-related measures to optimize a website in order to improve its ranking and thus its visibility in the SERPs. Search engine optimization and search engine advertising (SEA) are part of...
Read moreThe so-called Search Engine Result Pages(SERPs) are the pages of a search engine that appear when a user enters a search query. The results are displayed in descending order of relevance and vary depending on the search engine. The position of websites depends...
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