The click-through rate is the ratio of clicks on an ad to the total number of ad impressions displayed. It answers the question: How many of the users to whom the ad was displayed clicked on the ad? The key figure therefore indicates the success of an ad and...
Read moreCompound keywords describe search terms that consist of brand keywords and money keywords. They therefore refer to several search intentions at the same time. The combination of these keywords makes it clear that a user wants to purchase a specific product from...
Read moreComputer vision refers to the field of artificial intelligence (AI) that deals with the development of systems and algorithms that are able to capture, interpret and understand visual information from images or videos. The aim of computer vision is to give...
Read moreContao, which was released in 2006 under the name TYPOlight, is a free content management system that uses the PHP programming language. The CMS is suitable for both beginners and advanced users as well as medium-sized to large websites. In addition to the...
Read moreA content management system, or CMS for short, is software that is used to create and manage content, i.e. text, image or video content. CMSs are used to operate websites, but also other platforms such as an intranet or blog.
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Content marketing is a marketing technique which, in contrast to traditional marketing, does not focus on the product but on strengthening a brand.
Read moreA continuous relaunch describes the process in which a website is kept up to date or optimized by means of constant, smaller adjustments. In contrast to a classic website relaunch, which usually takes place in one large step at a specific point in time, a...
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