The term usability generally describes the suitability for use of a digital product, such as software or a web application. According to the ISO standard DIN EN ISO 9241, usability is defined as "the extent to which a product can be used by specific users in a...
Read moreIn online marketing, user experience ( UX) encompasses the entirety of a user's experience with a website and includes the components of accessibility, aesthetics and usability and is a subjective expectation. Despite the subjectivity of user experience, it can...
Read moreThe user interface ( UI), together with the user experience (UX), indirectly influences the success of a website in the SERPs of search engines. UI refers to the interface between man and machine. A good user interface is characterized by efficient, intuitive...
Read moreThe term user journey is derived from the common customer journey, which in marketing shows the various stages and phases a user goes through before buying a product or requesting a service. There are various points of contact (touchpoints) along this "journey"...
Read moreThe term vCard stands for virtual business card, i.e. an electronic version of the classic business card. A vcf. format is used here so that e-mail programs, organizers or even calendars can access the information it contains. Special generators or e-mail...
Read moreVideo SEO refers to various aspects of video optimization. Videos embedded on websites with the help of iframes are optimized for search engines. Nowadays, video SEO and YouTube SEO are usually used synonymously. The advantage of videos over text is that they...
Read moreThe term Web 2.0 refers to a change in the use of the Internet in socio-technical terms, whereby its possibilities are consistently used and further developed. The Internet has evolved from a purely static platform, where the focus was on the dissemination of...
Read more