A macro conversion describes the conversion of a website visitor into a customer or subscriber. First, the company defines different website goals. First, the company defines different website goals. The entirety of the steps a user has previously gone through...
Read moreMeta data is structured data that contains information about the various contents of a website, such as videos, images or web documents. Meta data is used to clearly structure website data. Meta data is used in HTML programming to record information for robots,...
Read moreMicro conversion refers to all user interactions within a website that are subordinate to a general conversion goal. They are usually triggered within the phases of the customer journey.
Read moreA minimum viable product, or MVP for short, is based on the lean start-up method and describes a product that is launched on the market with only the most necessary core functions as soon as it is functional. On the one hand, the aim is to keep costs as low as...
Read moreMobile devices are electronic devices that are used for various forms of communication. Due to their small size and low weight, they can be taken anywhere and are location-independent. In addition to network-independent voice and data communication, they also...
Read moreMoney keywords refer to search terms, i.e. a phrase or word that has a high monthly search volume and often also high competition in terms of Google ranking. The word "money" implies the content of the keyword: a direct intention to buy.
... Read moreA nanosite or microsite is a small website that complements a larger website. It has its own URL and is linked to the larger website. Nanosites are used in particular in branding, internet advertising and online marketing.
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