In marketing, a conversion refers to the change in status of a target person. For example, the conversion of an interested party into a customer through a purchase. However, a conversion can also be a download or a registration for a newsletter. In online...
Read moreCraft CMS is a CMS from Pixel & Tonic and has been on the market since 2013. It is offered both as an enterprise CMS and as an open source solution. With the slogan “Everything you'll need. Nothing you won't”, Craft CMS emphasizes on its website the focus on...
Read moreCRM stands for "Customer Relationship Management", which can be translated into German as "Kundenbeziehungsmanagement". It is a business strategy and a software solution that helps companies to effectively manage and improve customer relationships. CRM systems...
Read moreData mining refers to the process of systematically analyzing large amounts of data to identify hidden patterns, correlations or trends. It uses advanced algorithms and methods to gain valuable insights from complex data landscapes.
Read moreDeep learning uses artificial neural networks with multiple layers to learn from large amounts of data and recognize complex patterns. This technique differs from traditional machine learning methods in its ability to autonomously process and adapt deep...
Read moreA digital experience platform (DXP) offers fully integrated customer experiences across different channels or platforms, devices and along the entire customer journey. On the one hand, personalized and digital experiences are created for customers and partners,...
Read moreThe double opt-in procedure is used, for example, when registering for a newsletter: a user first enters their email address in a mailing list (single opt-in). They then receive an email to confirm their registration (double opt-in). After this confirmation, the...
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