Image optimization is part of search engine optimization (SEO). During optimization, care is taken to ensure that the file size of the images is reduced as much as possible without compromising the quality, so that the loading time (page speed) of the website...
Read moreWith the inbound marketing methodology, companies provide customers with interesting, relevant and helpful content in order to draw attention to the company on the one hand and offer individual customer experiences on the other. The aim of inbound marketing is...
Read moreThe so-called interaction rate describes the ratio of all interactions (such as clicks, likes or videos started) to the number of page views on a page and is part of online marketing. It therefore shows the interest of users in certain multimedia content.
... Read moreJoomla! is an open source content management system and can be used to manage the content of a website. Like other CMS, Joomla! is based on two areas. The frontend is the area that users see when they visit a website. The backend is the interface for...
Read morejQuery, or jQuery Core, is a freely accessible JavaScript library designed to make it easier for web developers to work with JavaScript. It offers a large selection of function groups for document object model manipulation (DOM) and navigation. This library is...
Read moreKey performance indicators(KPIs) are indicators that can be used to determine the performance of activities in companies. Which KPIs are used to classify the success or failure of a performance depends on the respective measure, its objectives and the company...
Read moreIn online marketing, the term keyword refers to a word or group of words that triggers a search. Keywords are processed by search engines using the respective search algorithms and then compared with the respective index, as a result of which the user receives a...
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