Similar to double opt-in, double opt-out is a two-stage process in the field of email marketing. In the double opt-out process, a newsletter is first unsubscribed from in the browser. The user then receives an email with a link to confirm the unsubscription....
Read moreDuckDuckGo (DDG) is a free search engine on the Internet and advertises excellent data protection and privacy for users, as no personal information is collected or passed on by users and trackers are blocked. DDG claims that it does not store IP addresses, does...
Read moreE-commerce, also known as Internet or online trading, is a part of electronic business that involves the purchase or sale of goods and services via electronic connections. However, e-commerce also includes other electronic business processes, such as advertising...
Read moreEdge computing means that data is not processed exclusively in central cloud servers, but closer to the data source or the end device.
Read moreThe eCPC ( effective cost per click) is usually calculated after a campaign, as it often differs from the CPC. It therefore complements the CPC remuneration model, which defines the costs per click before the start of a campaign. However, the eCPC can also be...
Read moreThe effective cost per mille (eCPM) is used, for example, to measure and optimize the performance of ads. In general, the sales of ads are calculated with the help of view contacts. In general, the sales of ads are calculated with the help of view contacts....
Read moreThe First Click Attribution Model is an attribution model and is also known as the First Interaction Model. Attribution models are a group of rules or individual rules that assign different values for sales and conversions to the various touchpoints of the...
Read more