A native application or native app is an app that has been individually developed for the operating systems of a particular end device, such as iOS, Android or Windows Phone. Native apps are usually offered free of charge or for a fee via the app stores of the...
Read moreNatural Language Processing refers to the ability of computer systems to understand, interpret, and process human language. NLP forms the foundation for all modern AI applications in the language domain, from chatbots and translation tools to sentiment analyses.
... Read moreNudging is a strategy to persuade people to act in a certain way, whereby the nudging is perceived subconsciously or positively by the decision-makers. The decisive factor in nudging is that no coercion or pressure is exerted on users and no economic incentive...
Read moreAs part of search engine optimization (SEO), off-page optimization refers to all measures that take place on external websites and have an impact on a company's own website. In the context of link building strategies, the most important factors of off-page...
Read moreA so-called one-pager is a website whose entire content is displayed on a single page. This means that it usually does not contain a menu, subpages or categories. This means that it usually does not contain a menu, subpages or categories. One-pagers are often...
Read moreOnline marketing encompasses all marketing measures that relate to the internet as a medium. It includes email marketing, social media marketing, banner advertising, affiliate marketing and search engine marketing (SEM). Search engine advertising and web...
Read moreOn-page optimization, also known as on-site optimization, is part of search engine optimization (SEO) and includes all optimization measures that take place directly on the website. On-page optimization includes structural, technical and content-related aspects....
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